Marketing Strategies

Inside Coca-Cola’s Marketing Strategy in Japan: Cultural Tactics, Digital Innovation & Vending Machine Power

zebrines / May 3, 2025

Discover how Coca-Cola wins in Japan with local flavors, limited-time campaigns, and cutting-edge tech like the Coke ON app and smart vending machines.

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}:root{--ast-post-nav-space:0;--ast-container-default-xlg-padding:2.5em;--ast-container-default-lg-padding:2.5em;--ast-container-default-slg-padding:2em;--ast-container-default-md-padding:2.5em;--ast-container-default-sm-padding:2.5em;--ast-container-default-xs-padding:2.4em;--ast-container-default-xxs-padding:1.8em;--ast-code-block-background:#eceff3;--ast-comment-inputs-background:#f9fafb;--ast-normal-container-width:1200px;--ast-narrow-container-width:750px;--ast-blog-title-font-weight:600;--ast-blog-meta-weight:600;--ast-global-color-primary:var(--ast-global-color-4);--ast-global-color-secondary:var(--ast-global-color-5);--ast-global-color-alternate-background:var(--ast-global-color-6);--ast-global-color-subtle-background:var(--ast-global-color-7);--ast-bg-style-guide:#f8fafc;--ast-shadow-style-guide:0px 0px 4px 0 rgba(0,0,0,.34);--ast-global-dark-bg-style:#fff;--ast-global-dark-lfs:#fbfbfb;--ast-widget-bg-color:#fafafa;--ast-wc-container-head-bg-color:#fbfbfb;--ast-title-layout-bg:#eee;--ast-search-border-color:#e7e7e7;--ast-lifter-hover-bg:#e6e6e6;--ast-gallery-block-color:#000;--srfm-color-input-label:var(--ast-global-color-2);}html{font-size:100%;}a{color:var(--ast-global-color-0);}a:hover,a:focus{color:var(--ast-global-color-1);}body,button,input,select,textarea,.ast-button,.ast-custom-button{font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Oxygen-Sans,Ubuntu,Cantarell,Helvetica Neue,sans-serif;font-weight:400;font-size:16px;font-size:1rem;line-height:var(--ast-body-line-height,1.65);}blockquote{color:var(--ast-global-color-3);}h1,.entry-content h1,h2,.entry-content h2,h3,.entry-content h3,h4,.entry-content h4,h5,.entry-content h5,h6,.entry-content h6,.site-title,.site-title a{font-weight:600;}.ast-site-identity .site-title a{color:var(--ast-global-color-2);}.site-title{font-size:26px;font-size:1.625rem;display:block;}.site-header .site-description{font-size:15px;font-size:.9375rem;display:none;}.entry-title{font-size:20px;font-size:1.25rem;}.ast-blog-single-element.ast-taxonomy-container a{font-size:14px;font-size:.875rem;}.ast-blog-meta-container{font-size:13px;font-size:.8125rem;}.archive .ast-article-post .ast-article-inner,.blog .ast-article-post .ast-article-inner,.archive .ast-article-post .ast-article-inner:hover,.blog .ast-article-post .ast-article-inner:hover{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;overflow:hidden;}h1,.entry-content h1{font-size:36px;font-size:2.25rem;font-weight:600;line-height:1.4em;}h2,.entry-content h2{font-size:30px;font-size:1.875rem;font-weight:600;line-height:1.3em;}h3,.entry-content h3{font-size:24px;font-size:1.5rem;font-weight:600;line-height:1.3em;}h4,.entry-content h4{font-size:20px;font-size:1.25rem;line-height:1.2em;font-weight:600;}h5,.entry-content h5{font-size:18px;font-size:1.125rem;line-height:1.2em;font-weight:600;}h6,.entry-content h6{font-size:16px;font-size:1rem;line-height:1.25em;font-weight:600;}::selection{background-color:var(--ast-global-color-0);color:#fff;}body,h1,.entry-title a,.entry-content h1,h2,.entry-content h2,h3,.entry-content h3,h4,.entry-content h4,h5,.entry-content h5,h6,.entry-content h6{color:var(--ast-global-color-3);}.tagcloud a:hover,.tagcloud a:focus,.tagcloud a.current-item{color:#fff;border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0);}input:focus,input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="reset"]:focus,input[type="search"]:focus,textarea:focus{border-color:var(--ast-global-color-0);}input[type="radio"]:checked,input[type=reset],input[type="checkbox"]:checked,input[type="checkbox"]:hover:checked,input[type="checkbox"]:focus:checked,input[type=range]::-webkit-slider-thumb{border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0);box-shadow:none;}.site-footer a:hover + .post-count,.site-footer a:focus + .post-count{background:var(--ast-global-color-0);border-color:var(--ast-global-color-0);}.single .nav-links .nav-previous,.single .nav-links .nav-next{color:var(--ast-global-color-0);}.entry-meta,.entry-meta *{line-height:1.45;color:var(--ast-global-color-0);font-weight:600;}.entry-meta a:not(.ast-button):hover,.entry-meta a:not(.ast-button):hover *,.entry-meta a:not(.ast-button):focus,.entry-meta a:not(.ast-button):focus *,.page-links > .page-link,.page-links .page-link:hover,.post-navigation a:hover{color:var(--ast-global-color-1);}#cat option,.secondary .calendar_wrap thead a,.secondary .calendar_wrap thead a:visited{color:var(--ast-global-color-0);}.secondary .calendar_wrap #today,.ast-progress-val span{background:var(--ast-global-color-0);}.secondary a:hover + .post-count,.secondary a:focus + .post-count{background:var(--ast-global-color-0);border-color:var(--ast-global-color-0);}.calendar_wrap #today > a{color:#fff;}.page-links .page-link,.single .post-navigation a{color:var(--ast-global-color-3);}.ast-search-menu-icon .search-form button.search-submit{padding:0 4px;}.ast-search-menu-icon form.search-form{padding-right:0;}.ast-search-menu-icon.slide-search input.search-field{width:0;}.ast-header-search .ast-search-menu-icon.ast-dropdown-active .search-form,.ast-header-search .ast-search-menu-icon.ast-dropdown-active .search-field:focus{transition:all .2s;}.search-form input.search-field:focus{outline:none;}.ast-search-menu-icon .search-form button.search-submit:focus,.ast-theme-transparent-header .ast-header-search .ast-dropdown-active .ast-icon,.ast-theme-transparent-header .ast-inline-search .search-field:focus .ast-icon{color:var(--ast-global-color-1);}.ast-header-search .slide-search .search-form{border:2px solid var(--ast-global-color-0);}.ast-header-search .slide-search .search-field{background-color:(--ast-global-dark-bg-style);}.ast-archive-title{color:var(--ast-global-color-2);}.widget-title{font-size:22px;font-size:1.375rem;color:var(--ast-global-color-2);}.ast-single-post .entry-content a,.ast-comment-content a:not(.ast-comment-edit-reply-wrap a){text-decoration:underline;}.ast-single-post .elementor-widget-button .elementor-button,.ast-single-post .entry-content .uagb-tab a,.ast-single-post .entry-content .uagb-ifb-cta a,.ast-single-post .entry-content .uabb-module-content a,.ast-single-post .entry-content .uagb-post-grid a,.ast-single-post .entry-content .uagb-timeline a,.ast-single-post .entry-content .uagb-toc__wrap a,.ast-single-post .entry-content .uagb-taxomony-box a,.ast-single-post .entry-content .woocommerce a,.entry-content .wp-block-latest-posts > li > a,.ast-single-post .entry-content .wp-block-file__button,li.ast-post-filter-single,.ast-single-post .ast-comment-content .comment-reply-link,.ast-single-post .ast-comment-content .comment-edit-link{text-decoration:none;}.ast-search-menu-icon.slide-search a:focus-visible:focus-visible,.astra-search-icon:focus-visible,#close:focus-visible,a:focus-visible,.ast-menu-toggle:focus-visible,.site .skip-link:focus-visible,.wp-block-loginout input:focus-visible,.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper,.ast-header-navigation-arrow:focus-visible,.woocommerce .wc-proceed-to-checkout > .checkout-button:focus-visible,.woocommerce .woocommerce-MyAccount-navigation ul li a:focus-visible,.ast-orders-table__row .ast-orders-table__cell:focus-visible,.woocommerce .woocommerce-order-details .order-again > .button:focus-visible,.woocommerce .woocommerce-message a.button.wc-forward:focus-visible,.woocommerce #minus_qty:focus-visible,.woocommerce #plus_qty:focus-visible,a#ast-apply-coupon:focus-visible,.woocommerce .woocommerce-info a:focus-visible,.woocommerce .astra-shop-summary-wrap a:focus-visible,.woocommerce a.wc-forward:focus-visible,#ast-apply-coupon:focus-visible,.woocommerce-js .woocommerce-mini-cart-item a.remove:focus-visible,#close:focus-visible,.button.search-submit:focus-visible,#search_submit:focus,.normal-search:focus-visible,.ast-header-account-wrap:focus-visible,.woocommerce .ast-on-card-button.ast-quick-view-trigger:focus{outline-style:dotted;outline-color:inherit;outline-width:thin;}input:focus,input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="reset"]:focus,input[type="search"]:focus,input[type="number"]:focus,textarea:focus,.wp-block-search__input:focus,[data-section="section-header-mobile-trigger"] .ast-button-wrap .ast-mobile-menu-trigger-minimal:focus,.ast-mobile-popup-drawer.active .menu-toggle-close:focus,.woocommerce-ordering select.orderby:focus,#ast-scroll-top:focus,#coupon_code:focus,.woocommerce-page #comment:focus,.woocommerce #reviews #respond input#submit:focus,.woocommerce a.add_to_cart_button:focus,.woocommerce .button.single_add_to_cart_button:focus,.woocommerce .woocommerce-cart-form button:focus,.woocommerce .woocommerce-cart-form__cart-item .quantity .qty:focus,.woocommerce .woocommerce-billing-fields .woocommerce-billing-fields__field-wrapper .woocommerce-input-wrapper > .input-text:focus,.woocommerce #order_comments:focus,.woocommerce #place_order:focus,.woocommerce .woocommerce-address-fields .woocommerce-address-fields__field-wrapper .woocommerce-input-wrapper > .input-text:focus,.woocommerce .woocommerce-MyAccount-content form button:focus,.woocommerce .woocommerce-MyAccount-content .woocommerce-EditAccountForm .woocommerce-form-row .woocommerce-Input.input-text:focus,.woocommerce .ast-woocommerce-container .woocommerce-pagination ul.page-numbers li a:focus,body #content .woocommerce form .form-row .select2-container--default .select2-selection--single:focus,#ast-coupon-code:focus,.woocommerce.woocommerce-js .quantity input[type=number]:focus,.woocommerce-js .woocommerce-mini-cart-item .quantity input[type=number]:focus,.woocommerce p#ast-coupon-trigger:focus{border-style:dotted;border-color:inherit;border-width:thin;}input{outline:none;}.ast-logo-title-inline .site-logo-img{padding-right:1em;}body .ast-oembed-container *{position:absolute;top:0;width:100%;height:100%;left:0;}body .wp-block-embed-pocket-casts .ast-oembed-container *{position:unset;}.ast-single-post-featured-section + article{margin-top:2em;}.site-content .ast-single-post-featured-section img{width:100%;overflow:hidden;object-fit:cover;}.ast-separate-container .site-content .ast-single-post-featured-section + article{margin-top:-80px;z-index:9;position:relative;border-radius:4px;}@media (min-width: 922px){.ast-no-sidebar .site-content .ast-article-image-container--wide{margin-left:-120px;margin-right:-120px;max-width:unset;width:unset;}.ast-left-sidebar .site-content .ast-article-image-container--wide,.ast-right-sidebar .site-content .ast-article-image-container--wide{margin-left:-10px;margin-right:-10px;}.site-content .ast-article-image-container--full{margin-left:calc(-50vw + 50%);margin-right:calc(-50vw + 50%);max-width:100vw;width:100vw;}.ast-left-sidebar .site-content .ast-article-image-container--full,.ast-right-sidebar .site-content .ast-article-image-container--full{margin-left:-10px;margin-right:-10px;max-width:inherit;width:auto;}}.site > .ast-single-related-posts-container{margin-top:0;}@media (min-width: 922px){.ast-desktop .ast-container--narrow{max-width:var(--ast-narrow-container-width);margin:0 auto;}}input[type="text"],input[type="number"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type=reset],input[type=tel],input[type=date],select,textarea{font-size:16px;font-style:normal;font-weight:400;line-height:24px;width:100%;padding:12px 16px;border-radius:4px;box-shadow:0px 1px 2px 0px rgba(0,0,0,.05);color:var(--ast-form-input-text,#475569);}input[type="text"],input[type="number"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type=reset],input[type=tel],input[type=date],select{height:40px;}input[type="date"]{border-width:1px;border-style:solid;border-color:var(--ast-border-color);background:var(--ast-global-color-secondary,--ast-global-color-5);}input[type="text"]:focus,input[type="number"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="search"]:focus,input[type=reset]:focus,input[type="tel"]:focus,input[type="date"]:focus,select:focus,textarea:focus{border-color:#046bd2;box-shadow:none;outline:none;color:var(--ast-form-input-focus-text,#475569);}label,legend{color:#111827;font-size:14px;font-style:normal;font-weight:500;line-height:20px;}select{padding:6px 10px;}fieldset{padding:30px;border-radius:4px;}button,.ast-button,.button,input[type="button"],input[type="reset"],input[type="submit"]{border-radius:4px;box-shadow:0px 1px 2px 0px rgba(0,0,0,.05);}:root{--ast-comment-inputs-background:#fff;}::placeholder{color:var(--ast-form-field-color,#9ca3af);}::-ms-input-placeholder{color:var(--ast-form-field-color,#9ca3af);}@media (max-width:921.9px){#ast-desktop-header{display:none;}}@media (min-width:922px){#ast-mobile-header{display:none;}}.wp-block-buttons.aligncenter{justify-content:center;}.wp-block-button.is-style-outline .wp-block-button__link{border-color:var(--ast-global-color-0);}div.wp-block-button.is-style-outline > .wp-block-button__link:not(.has-text-color),div.wp-block-button.wp-block-button__link.is-style-outline:not(.has-text-color){color:var(--ast-global-color-0);}.wp-block-button.is-style-outline .wp-block-button__link:hover,.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link:focus,.wp-block-buttons .wp-block-button.is-style-outline > .wp-block-button__link:not(.has-text-color):hover,.wp-block-buttons .wp-block-button.wp-block-button__link.is-style-outline:not(.has-text-color):hover{color:#fff;background-color:var(--ast-global-color-1);border-color:var(--ast-global-color-1);}.post-page-numbers.current .page-link,.ast-pagination .page-numbers.current{color:#fff;border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0);}.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link.wp-element-button,.ast-outline-button,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button{border-color:var(--ast-global-color-0);border-top-width:2px;border-right-width:2px;border-bottom-width:2px;border-left-width:2px;font-family:inherit;font-weight:500;font-size:16px;font-size:1rem;line-height:1em;padding-top:13px;padding-right:30px;padding-bottom:13px;padding-left:30px;}.wp-block-buttons .wp-block-button.is-style-outline > .wp-block-button__link:not(.has-text-color),.wp-block-buttons .wp-block-button.wp-block-button__link.is-style-outline:not(.has-text-color),.ast-outline-button{color:var(--ast-global-color-0);}.wp-block-button.is-style-outline .wp-block-button__link:hover,.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link:focus,.wp-block-buttons .wp-block-button.is-style-outline > .wp-block-button__link:not(.has-text-color):hover,.wp-block-buttons .wp-block-button.wp-block-button__link.is-style-outline:not(.has-text-color):hover,.ast-outline-button:hover,.ast-outline-button:focus,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button:hover,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button:focus{color:#fff;background-color:var(--ast-global-color-1);border-color:var(--ast-global-color-1);}.ast-single-post .entry-content a.ast-outline-button,.ast-single-post .entry-content .is-style-outline>.wp-block-button__link{text-decoration:none;}.wp-block-button .wp-block-button__link.wp-element-button.is-style-outline:not(.has-background),.wp-block-button.is-style-outline>.wp-block-button__link.wp-element-button:not(.has-background),.ast-outline-button{background-color:transparent;}.uagb-buttons-repeater.ast-outline-button{border-radius:9999px;}@media (max-width:921px){.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link.wp-element-button,.ast-outline-button,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button{padding-top:12px;padding-right:28px;padding-bottom:12px;padding-left:28px;}}@media (max-width:544px){.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link.wp-element-button,.ast-outline-button,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button{padding-top:10px;padding-right:24px;padding-bottom:10px;padding-left:24px;}}.entry-content[data-ast-blocks-layout] > figure{margin-bottom:1em;}h1.widget-title{font-weight:600;}h2.widget-title{font-weight:600;}h3.widget-title{font-weight:600;}#page{display:flex;flex-direction:column;min-height:100vh;}.ast-404-layout-1 h1.page-title{color:var(--ast-global-color-2);}.single .post-navigation a{line-height:1em;height:inherit;}.error-404 .page-sub-title{font-size:1.5rem;font-weight:inherit;}.search .site-content .content-area .search-form{margin-bottom:0;}#page .site-content{flex-grow:1;}.widget{margin-bottom:1.25em;}#secondary li{line-height:1.5em;}#secondary .wp-block-group h2{margin-bottom:.7em;}#secondary h2{font-size:1.7rem;}.ast-separate-container .ast-article-post,.ast-separate-container .ast-article-single,.ast-separate-container .comment-respond{padding:3em;}.ast-separate-container .ast-article-single .ast-article-single{padding:0;}.ast-article-single .wp-block-post-template-is-layout-grid{padding-left:0;}.ast-separate-container .comments-title,.ast-narrow-container .comments-title{padding:1.5em 2em;}.ast-page-builder-template .comment-form-textarea,.ast-comment-formwrap .ast-grid-common-col{padding:0;}.ast-comment-formwrap{padding:0;display:inline-flex;column-gap:20px;width:100%;margin-left:0;margin-right:0;}.comments-area textarea#comment:focus,.comments-area textarea#comment:active,.comments-area .ast-comment-formwrap input[type="text"]:focus,.comments-area .ast-comment-formwrap input[type="text"]:active{box-shadow:none;outline:none;}.archive.ast-page-builder-template .entry-header{margin-top:2em;}.ast-page-builder-template .ast-comment-formwrap{width:100%;}.entry-title{margin-bottom:.6em;}.ast-archive-description p{font-size:inherit;font-weight:inherit;line-height:inherit;}.ast-separate-container .ast-comment-list li.depth-1,.hentry{margin-bottom:1.5em;}.site-content section.ast-archive-description{margin-bottom:2em;}@media (min-width:921px){.ast-left-sidebar.ast-page-builder-template #secondary,.archive.ast-right-sidebar.ast-page-builder-template .site-main{padding-left:20px;padding-right:20px;}}@media (max-width:544px){.ast-comment-formwrap.ast-row{column-gap:10px;display:inline-block;}#ast-commentform .ast-grid-common-col{position:relative;width:100%;}}@media (min-width:1201px){.ast-separate-container .ast-article-post,.ast-separate-container .ast-article-single,.ast-separate-container .ast-author-box,.ast-separate-container .ast-404-layout-1,.ast-separate-container .no-results{padding:3em;}}@media (max-width:921px){.ast-separate-container #primary,.ast-separate-container #secondary{padding:1.5em 0;}#primary,#secondary{padding:1.5em 0;margin:0;}.ast-left-sidebar #content > .ast-container{display:flex;flex-direction:column-reverse;width:100%;}}@media (min-width:922px){.ast-separate-container.ast-right-sidebar #primary,.ast-separate-container.ast-left-sidebar #primary{border:0;}.search-no-results.ast-separate-container #primary{margin-bottom:4em;}}.elementor-widget-button .elementor-button{border-style:solid;text-decoration:none;border-top-width:0;border-right-width:0;border-left-width:0;border-bottom-width:0;}.elementor-button.elementor-size-sm,.elementor-button.elementor-size-xs,.elementor-button.elementor-size-md,.elementor-button.elementor-size-lg,.elementor-button.elementor-size-xl,.elementor-button{padding-top:15px;padding-right:30px;padding-bottom:15px;padding-left:30px;}@media (max-width:921px){.elementor-widget-button .elementor-button.elementor-size-sm,.elementor-widget-button .elementor-button.elementor-size-xs,.elementor-widget-button .elementor-button.elementor-size-md,.elementor-widget-button .elementor-button.elementor-size-lg,.elementor-widget-button .elementor-button.elementor-size-xl,.elementor-widget-button .elementor-button{padding-top:14px;padding-right:28px;padding-bottom:14px;padding-left:28px;}}@media (max-width:544px){.elementor-widget-button .elementor-button.elementor-size-sm,.elementor-widget-button .elementor-button.elementor-size-xs,.elementor-widget-button .elementor-button.elementor-size-md,.elementor-widget-button .elementor-button.elementor-size-lg,.elementor-widget-button .elementor-button.elementor-size-xl,.elementor-widget-button .elementor-button{padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;}}.elementor-widget-button .elementor-button{border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0);}.elementor-widget-button .elementor-button:hover,.elementor-widget-button .elementor-button:focus{color:#fff;background-color:var(--ast-global-color-1);border-color:var(--ast-global-color-1);}.wp-block-button .wp-block-button__link,.elementor-widget-button .elementor-button{color:#fff;}.elementor-widget-button .elementor-button{font-weight:500;font-size:16px;font-size:1rem;line-height:1em;}body .elementor-button.elementor-size-sm,body .elementor-button.elementor-size-xs,body .elementor-button.elementor-size-md,body .elementor-button.elementor-size-lg,body .elementor-button.elementor-size-xl,body .elementor-button{font-size:16px;font-size:1rem;}.wp-block-button .wp-block-button__link:hover,.wp-block-button .wp-block-button__link:focus{color:#fff;background-color:var(--ast-global-color-1);border-color:var(--ast-global-color-1);}.elementor-widget-heading h1.elementor-heading-title{line-height:1.4em;}.elementor-widget-heading h2.elementor-heading-title{line-height:1.3em;}.elementor-widget-heading h3.elementor-heading-title{line-height:1.3em;}.elementor-widget-heading h4.elementor-heading-title{line-height:1.2em;}.elementor-widget-heading h5.elementor-heading-title{line-height:1.2em;}.elementor-widget-heading h6.elementor-heading-title{line-height:1.25em;}.wp-block-button .wp-block-button__link,.wp-block-search .wp-block-search__button,body .wp-block-file .wp-block-file__button{border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0);color:#fff;font-family:inherit;font-weight:500;line-height:1em;font-size:16px;font-size:1rem;padding-top:15px;padding-right:30px;padding-bottom:15px;padding-left:30px;}.ast-single-post .entry-content .wp-block-button .wp-block-button__link,.ast-single-post .entry-content .wp-block-search .wp-block-search__button,body .entry-content .wp-block-file .wp-block-file__button{text-decoration:none;}@media (max-width:921px){.wp-block-button .wp-block-button__link,.wp-block-search .wp-block-search__button,body .wp-block-file .wp-block-file__button{padding-top:14px;padding-right:28px;padding-bottom:14px;padding-left:28px;}}@media (max-width:544px){.wp-block-button .wp-block-button__link,.wp-block-search .wp-block-search__button,body .wp-block-file .wp-block-file__button{padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;}}.menu-toggle,button,.ast-button,.ast-custom-button,.button,input#submit,input[type="button"],input[type="submit"],input[type="reset"],#comments .submit,.search .search-submit,form[CLASS*="wp-block-search__"].wp-block-search .wp-block-search__inside-wrapper .wp-block-search__button,body .wp-block-file .wp-block-file__button,.search .search-submit,.woocommerce-js a.button,.woocommerce button.button,.woocommerce .woocommerce-message a.button,.woocommerce #respond input#submit.alt,.woocommerce input.button.alt,.woocommerce input.button,.woocommerce input.button:disabled,.woocommerce input.button:disabled[disabled],.woocommerce input.button:disabled:hover,.woocommerce input.button:disabled[disabled]:hover,.woocommerce #respond input#submit,.woocommerce button.button.alt.disabled,.wc-block-grid__products .wc-block-grid__product .wp-block-button__link,.wc-block-grid__product-onsale,[CLASS*="wc-block"] button,.woocommerce-js .astra-cart-drawer .astra-cart-drawer-content .woocommerce-mini-cart__buttons .button:not(.checkout):not(.ast-continue-shopping),.woocommerce-js .astra-cart-drawer .astra-cart-drawer-content .woocommerce-mini-cart__buttons a.checkout,.woocommerce button.button.alt.disabled.wc-variation-selection-needed,[CLASS*="wc-block"] .wc-block-components-button{border-style:solid;border-top-width:0;border-right-width:0;border-left-width:0;border-bottom-width:0;color:#fff;border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0);padding-top:15px;padding-right:30px;padding-bottom:15px;padding-left:30px;font-family:inherit;font-weight:500;font-size:16px;font-size:1rem;line-height:1em;}button:focus,.menu-toggle:hover,button:hover,.ast-button:hover,.ast-custom-button:hover .button:hover,.ast-custom-button:hover,input[type=reset]:hover,input[type=reset]:focus,input#submit:hover,input#submit:focus,input[type="button"]:hover,input[type="button"]:focus,input[type="submit"]:hover,input[type="submit"]:focus,form[CLASS*="wp-block-search__"].wp-block-search .wp-block-search__inside-wrapper .wp-block-search__button:hover,form[CLASS*="wp-block-search__"].wp-block-search .wp-block-search__inside-wrapper .wp-block-search__button:focus,body .wp-block-file .wp-block-file__button:hover,body .wp-block-file .wp-block-file__button:focus,.woocommerce-js a.button:hover,.woocommerce button.button:hover,.woocommerce .woocommerce-message a.button:hover,.woocommerce #respond input#submit:hover,.woocommerce #respond input#submit.alt:hover,.woocommerce input.button.alt:hover,.woocommerce input.button:hover,.woocommerce button.button.alt.disabled:hover,.wc-block-grid__products .wc-block-grid__product .wp-block-button__link:hover,[CLASS*="wc-block"] button:hover,.woocommerce-js .astra-cart-drawer .astra-cart-drawer-content .woocommerce-mini-cart__buttons .button:not(.checkout):not(.ast-continue-shopping):hover,.woocommerce-js .astra-cart-drawer .astra-cart-drawer-content .woocommerce-mini-cart__buttons a.checkout:hover,.woocommerce button.button.alt.disabled.wc-variation-selection-needed:hover,[CLASS*="wc-block"] .wc-block-components-button:hover,[CLASS*="wc-block"] .wc-block-components-button:focus{color:#fff;background-color:var(--ast-global-color-1);border-color:var(--ast-global-color-1);}form[CLASS*="wp-block-search__"].wp-block-search .wp-block-search__inside-wrapper .wp-block-search__button.has-icon{padding-top:calc(15px - 3px);padding-right:calc(30px - 3px);padding-bottom:calc(15px - 3px);padding-left:calc(30px - 3px);}@media (max-width:921px){.menu-toggle,button,.ast-button,.ast-custom-button,.button,input#submit,input[type="button"],input[type="submit"],input[type="reset"],#comments .submit,.search .search-submit,form[CLASS*="wp-block-search__"].wp-block-search .wp-block-search__inside-wrapper .wp-block-search__button,body .wp-block-file .wp-block-file__button,.search .search-submit,.woocommerce-js a.button,.woocommerce button.button,.woocommerce .woocommerce-message a.button,.woocommerce #respond input#submit.alt,.woocommerce input.button.alt,.woocommerce input.button,.woocommerce input.button:disabled,.woocommerce input.button:disabled[disabled],.woocommerce input.button:disabled:hover,.woocommerce input.button:disabled[disabled]:hover,.woocommerce #respond input#submit,.woocommerce button.button.alt.disabled,.wc-block-grid__products .wc-block-grid__product .wp-block-button__link,.wc-block-grid__product-onsale,[CLASS*="wc-block"] button,.woocommerce-js .astra-cart-drawer .astra-cart-drawer-content .woocommerce-mini-cart__buttons .button:not(.checkout):not(.ast-continue-shopping),.woocommerce-js .astra-cart-drawer .astra-cart-drawer-content .woocommerce-mini-cart__buttons a.checkout,.woocommerce button.button.alt.disabled.wc-variation-selection-needed,[CLASS*="wc-block"] .wc-block-components-button{padding-top:14px;padding-right:28px;padding-bottom:14px;padding-left:28px;}}@media (max-width:544px){.menu-toggle,button,.ast-button,.ast-custom-button,.button,input#submit,input[type="button"],input[type="submit"],input[type="reset"],#comments .submit,.search .search-submit,form[CLASS*="wp-block-search__"].wp-block-search .wp-block-search__inside-wrapper .wp-block-search__button,body .wp-block-file .wp-block-file__button,.search .search-submit,.woocommerce-js a.button,.woocommerce button.button,.woocommerce .woocommerce-message a.button,.woocommerce #respond input#submit.alt,.woocommerce input.button.alt,.woocommerce input.button,.woocommerce input.button:disabled,.woocommerce input.button:disabled[disabled],.woocommerce input.button:disabled:hover,.woocommerce input.button:disabled[disabled]:hover,.woocommerce #respond input#submit,.woocommerce button.button.alt.disabled,.wc-block-grid__products .wc-block-grid__product .wp-block-button__link,.wc-block-grid__product-onsale,[CLASS*="wc-block"] button,.woocommerce-js .astra-cart-drawer .astra-cart-drawer-content .woocommerce-mini-cart__buttons .button:not(.checkout):not(.ast-continue-shopping),.woocommerce-js .astra-cart-drawer .astra-cart-drawer-content .woocommerce-mini-cart__buttons a.checkout,.woocommerce button.button.alt.disabled.wc-variation-selection-needed,[CLASS*="wc-block"] .wc-block-components-button{padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;}}@media (max-width:921px){.ast-mobile-header-stack .main-header-bar .ast-search-menu-icon{display:inline-block;}.ast-header-break-point.ast-header-custom-item-outside .ast-mobile-header-stack .main-header-bar .ast-search-icon{margin:0;}.ast-comment-avatar-wrap img{max-width:2.5em;}.ast-comment-meta{padding:0 1.8888em 1.3333em;}}@media (min-width:544px){.ast-container{max-width:100%;}}@media (max-width:544px){.ast-separate-container .ast-article-post,.ast-separate-container .ast-article-single,.ast-separate-container .comments-title,.ast-separate-container .ast-archive-description{padding:1.5em 1em;}.ast-separate-container #content .ast-container{padding-left:.54em;padding-right:.54em;}.ast-separate-container .ast-comment-list .bypostauthor{padding:.5em;}.ast-search-menu-icon.ast-dropdown-active .search-field{width:170px;}}#ast-mobile-header .ast-site-header-cart-li a{pointer-events:none;}.ast-separate-container{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container.nitro-lazy{background-image:none !important;}@media (max-width:921px){.site-title{display:block;}.site-header .site-description{display:none;}h1,.entry-content h1{font-size:30px;font-size:1.875rem;}h2,.entry-content h2{font-size:25px;font-size:1.5625rem;}h3,.entry-content h3{font-size:20px;font-size:1.25rem;}}@media (max-width:544px){.site-title{display:block;}.site-header .site-description{display:none;}h1,.entry-content h1{font-size:30px;font-size:1.875rem;}h2,.entry-content h2{font-size:25px;font-size:1.5625rem;}h3,.entry-content h3{font-size:20px;font-size:1.25rem;}}@media (max-width:921px){html{font-size:91.2%;}}@media (max-width:544px){html{font-size:91.2%;}}@media (min-width:922px){.ast-container{max-width:1240px;}}@media (min-width:922px){.site-content .ast-container{display:flex;}}@media (max-width:921px){.site-content .ast-container{flex-direction:column;}}.ast-blog-layout-4-grid .ast-article-post{width:33.33%;margin-bottom:2em;border-bottom:0;background-color:transparent;}.ast-blog-layout-4-grid .ast-article-inner .wp-post-image{width:100%;}.ast-article-inner{padding:1.5em;}.ast-blog-layout-4-grid .ast-row{display:flex;flex-wrap:wrap;flex-flow:row wrap;align-items:stretch;}.ast-separate-container .ast-blog-layout-4-grid .ast-article-post{padding:0 1em 0;}.ast-separate-container.ast-desktop .ast-blog-layout-4-grid .ast-row{margin-left:-1em;margin-right:-1em;}.ast-blog-layout-4-grid .ast-article-inner{box-shadow:0px 6px 15px -2px rgba(16,24,40,.05);}.ast-separate-container .ast-blog-layout-4-grid .ast-article-inner,.ast-plain-container .ast-blog-layout-4-grid .ast-article-inner{height:100%;}.ast-row .blog-layout-4 .post-content,.blog-layout-4 .post-thumb{padding-left:0;padding-right:0;}.ast-article-post.remove-featured-img-padding .blog-layout-4 .post-content .ast-blog-featured-section:first-child .post-thumb-img-content{margin-top:-1.5em;}.ast-article-post.remove-featured-img-padding .blog-layout-4 .post-content .ast-blog-featured-section .post-thumb-img-content{margin-left:-1.5em;margin-right:-1.5em;}@media (max-width:921px){.ast-blog-layout-4-grid .ast-article-post{width:100%;}}.ast-blog-layout-6-grid .ast-blog-featured-section:before{content:"";}.ast-article-post .post-thumb-img-content img{aspect-ratio:16/9;width:100%;}.ast-article-post .post-thumb-img-content{overflow:hidden;}.ast-article-post .post-thumb-img-content img{transform:scale(1);transition:transform .5s ease;}.ast-article-post:hover .post-thumb-img-content img{transform:scale(1.1);}.cat-links.badge a,.tags-links.badge a{padding:4px 8px;border-radius:3px;font-weight:400;}.cat-links.underline a,.tags-links.underline a{text-decoration:underline;}@media (min-width:922px){.main-header-menu .sub-menu .menu-item.ast-left-align-sub-menu:hover > .sub-menu,.main-header-menu .sub-menu .menu-item.ast-left-align-sub-menu.focus > .sub-menu{margin-left:-0px;}}.entry-content li > p{margin-bottom:0;}.site .comments-area{padding-bottom:2em;margin-top:2em;}.wp-block-file{display:flex;align-items:center;flex-wrap:wrap;justify-content:space-between;}.wp-block-pullquote{border:none;}.wp-block-pullquote blockquote::before{content:"”";font-family:"Helvetica",sans-serif;display:flex;transform:rotate(180deg);font-size:6rem;font-style:normal;line-height:1;font-weight:bold;align-items:center;justify-content:center;}.has-text-align-right > blockquote::before{justify-content:flex-start;}.has-text-align-left > blockquote::before{justify-content:flex-end;}figure.wp-block-pullquote.is-style-solid-color blockquote{max-width:100%;text-align:inherit;}:root{--wp--custom--ast-default-block-top-padding:3em;--wp--custom--ast-default-block-right-padding:3em;--wp--custom--ast-default-block-bottom-padding:3em;--wp--custom--ast-default-block-left-padding:3em;--wp--custom--ast-container-width:1200px;--wp--custom--ast-content-width-size:1200px;--wp--custom--ast-wide-width-size:calc(1200px + var(--wp--custom--ast-default-block-left-padding) + var(--wp--custom--ast-default-block-right-padding));}.ast-narrow-container{--wp--custom--ast-content-width-size:750px;--wp--custom--ast-wide-width-size:750px;}@media (max-width: 921px){:root{--wp--custom--ast-default-block-top-padding:3em;--wp--custom--ast-default-block-right-padding:2em;--wp--custom--ast-default-block-bottom-padding:3em;--wp--custom--ast-default-block-left-padding:2em;}}@media (max-width: 544px){:root{--wp--custom--ast-default-block-top-padding:3em;--wp--custom--ast-default-block-right-padding:1.5em;--wp--custom--ast-default-block-bottom-padding:3em;--wp--custom--ast-default-block-left-padding:1.5em;}}.entry-content > .wp-block-group,.entry-content > .wp-block-cover,.entry-content > .wp-block-columns{padding-top:var(--wp--custom--ast-default-block-top-padding);padding-right:var(--wp--custom--ast-default-block-right-padding);padding-bottom:var(--wp--custom--ast-default-block-bottom-padding);padding-left:var(--wp--custom--ast-default-block-left-padding);}.ast-plain-container.ast-no-sidebar .entry-content > .alignfull,.ast-page-builder-template .ast-no-sidebar .entry-content > .alignfull{margin-left:calc(-50vw + 50%);margin-right:calc(-50vw + 50%);max-width:100vw;width:100vw;}.ast-plain-container.ast-no-sidebar .entry-content .alignfull .alignfull,.ast-page-builder-template.ast-no-sidebar .entry-content .alignfull .alignfull,.ast-plain-container.ast-no-sidebar .entry-content .alignfull .alignwide,.ast-page-builder-template.ast-no-sidebar .entry-content .alignfull .alignwide,.ast-plain-container.ast-no-sidebar .entry-content .alignwide .alignfull,.ast-page-builder-template.ast-no-sidebar .entry-content .alignwide .alignfull,.ast-plain-container.ast-no-sidebar .entry-content .alignwide .alignwide,.ast-page-builder-template.ast-no-sidebar .entry-content .alignwide .alignwide,.ast-plain-container.ast-no-sidebar .entry-content .wp-block-column .alignfull,.ast-page-builder-template.ast-no-sidebar .entry-content .wp-block-column .alignfull,.ast-plain-container.ast-no-sidebar .entry-content .wp-block-column .alignwide,.ast-page-builder-template.ast-no-sidebar .entry-content .wp-block-column .alignwide{margin-left:auto;margin-right:auto;width:100%;}[data-ast-blocks-layout] .wp-block-separator:not(.is-style-dots){height:0;}[data-ast-blocks-layout] .wp-block-separator{margin:20px auto;}[data-ast-blocks-layout] .wp-block-separator:not(.is-style-wide):not(.is-style-dots){max-width:100px;}[data-ast-blocks-layout] .wp-block-separator.has-background{padding:0;}.entry-content[data-ast-blocks-layout] > *{max-width:var(--wp--custom--ast-content-width-size);margin-left:auto;margin-right:auto;}.entry-content[data-ast-blocks-layout] > .alignwide{max-width:var(--wp--custom--ast-wide-width-size);}.entry-content[data-ast-blocks-layout] .alignfull{max-width:none;}.entry-content .wp-block-columns{margin-bottom:0;}blockquote{margin:1.5em;border-color:rgba(0,0,0,.05);}.wp-block-quote:not(.has-text-align-right):not(.has-text-align-center){border-left:5px solid rgba(0,0,0,.05);}.has-text-align-right > blockquote,blockquote.has-text-align-right{border-right:5px solid rgba(0,0,0,.05);}.has-text-align-left > blockquote,blockquote.has-text-align-left{border-left:5px solid rgba(0,0,0,.05);}.wp-block-site-tagline,.wp-block-latest-posts .read-more{margin-top:15px;}.wp-block-loginout p label{display:block;}.wp-block-loginout p:not(.login-remember):not(.login-submit) input{width:100%;}.wp-block-loginout input:focus{border-color:transparent;}.wp-block-loginout input:focus{outline:thin dotted;}.entry-content .wp-block-media-text .wp-block-media-text__content{padding:0 0 0 8%;}.entry-content .wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{padding:0 8% 0 0;}.entry-content .wp-block-media-text.has-background .wp-block-media-text__content{padding:8%;}.entry-content .wp-block-cover:not([class*="background-color"]):not(.has-text-color.has-link-color) .wp-block-cover__inner-container,.entry-content .wp-block-cover:not([class*="background-color"]) .wp-block-cover-image-text,.entry-content .wp-block-cover:not([class*="background-color"]) .wp-block-cover-text,.entry-content .wp-block-cover-image:not([class*="background-color"]) .wp-block-cover__inner-container,.entry-content .wp-block-cover-image:not([class*="background-color"]) .wp-block-cover-image-text,.entry-content .wp-block-cover-image:not([class*="background-color"]) .wp-block-cover-text{color:var(--ast-global-color-primary,var(--ast-global-color-5));}.wp-block-loginout .login-remember input{width:1.1rem;height:1.1rem;margin:0 5px 4px 0;vertical-align:middle;}.wp-block-latest-posts > li > *:first-child,.wp-block-latest-posts:not(.is-grid) > li:first-child{margin-top:0;}.entry-content > .wp-block-buttons,.entry-content > .wp-block-uagb-buttons{margin-bottom:1.5em;}.wp-block-search__inside-wrapper .wp-block-search__input{padding:0 10px;color:var(--ast-global-color-3);background:var(--ast-global-color-primary,var(--ast-global-color-5));border-color:var(--ast-border-color);}.wp-block-latest-posts .read-more{margin-bottom:1.5em;}.wp-block-search__no-button .wp-block-search__inside-wrapper .wp-block-search__input{padding-top:5px;padding-bottom:5px;}.wp-block-latest-posts .wp-block-latest-posts__post-date,.wp-block-latest-posts .wp-block-latest-posts__post-author{font-size:1rem;}.wp-block-latest-posts > li > *,.wp-block-latest-posts:not(.is-grid) > li{margin-top:12px;margin-bottom:12px;}.ast-page-builder-template .entry-content[data-ast-blocks-layout] > *,.ast-page-builder-template .entry-content[data-ast-blocks-layout] > .alignfull:not(.wp-block-group):not(.uagb-is-root-container) > *{max-width:none;}.ast-page-builder-template .entry-content[data-ast-blocks-layout] > .alignwide:not(.uagb-is-root-container) > *{max-width:var(--wp--custom--ast-wide-width-size);}.ast-page-builder-template .entry-content[data-ast-blocks-layout] > .inherit-container-width > *,.ast-page-builder-template .entry-content[data-ast-blocks-layout] > *:not(.wp-block-group):not(.uagb-is-root-container) > *,.entry-content[data-ast-blocks-layout] > .wp-block-cover .wp-block-cover__inner-container{max-width:none;margin-left:auto;margin-right:auto;}.entry-content[data-ast-blocks-layout] .wp-block-cover:not(.alignleft):not(.alignright){width:auto;}@media (max-width: 1200px){.ast-separate-container .entry-content > .alignfull,.ast-separate-container .entry-content[data-ast-blocks-layout] > .alignwide,.ast-plain-container .entry-content[data-ast-blocks-layout] > .alignwide,.ast-plain-container .entry-content .alignfull{margin-left:calc(-1 * min(var(--ast-container-default-xlg-padding),20px));margin-right:calc(-1 * min(var(--ast-container-default-xlg-padding),20px));}}@media (min-width: 1201px){.ast-separate-container .entry-content > .alignfull{margin-left:calc(-1 * var(--ast-container-default-xlg-padding));margin-right:calc(-1 * var(--ast-container-default-xlg-padding));}.ast-separate-container .entry-content[data-ast-blocks-layout] > .alignwide,.ast-plain-container .entry-content[data-ast-blocks-layout] > .alignwide{margin-left:auto;margin-right:auto;}}@media (min-width: 921px){.ast-separate-container .entry-content .wp-block-group.alignwide:not(.inherit-container-width) > :where(:not(.alignleft):not(.alignright)),.ast-plain-container .entry-content .wp-block-group.alignwide:not(.inherit-container-width) > :where(:not(.alignleft):not(.alignright)){max-width:calc(var(--wp--custom--ast-content-width-size) + 80px);}.ast-plain-container.ast-right-sidebar .entry-content[data-ast-blocks-layout] .alignfull,.ast-plain-container.ast-left-sidebar .entry-content[data-ast-blocks-layout] .alignfull{margin-left:-60px;margin-right:-60px;}}@media (min-width: 544px){.entry-content > .alignleft{margin-right:20px;}.entry-content > .alignright{margin-left:20px;}}@media (max-width:544px){.wp-block-columns .wp-block-column:not(:last-child){margin-bottom:20px;}.wp-block-latest-posts{margin:0;}}@media ( max-width: 600px ){.entry-content .wp-block-media-text .wp-block-media-text__content,.entry-content .wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{padding:8% 0 0;}.entry-content .wp-block-media-text.has-background .wp-block-media-text__content{padding:8%;}}.ast-page-builder-template .entry-header{padding-left:0;}.ast-narrow-container .site-content .wp-block-uagb-image--align-full .wp-block-uagb-image__figure{max-width:100%;margin-left:auto;margin-right:auto;}.entry-content ul,.entry-content ol{padding:revert;margin:revert;padding-left:20px;}:root .has-ast-global-color-0-color{color:var(--ast-global-color-0);}:root .has-ast-global-color-0-background-color{background-color:var(--ast-global-color-0);}:root .wp-block-button .has-ast-global-color-0-color{color:var(--ast-global-color-0);}:root .wp-block-button .has-ast-global-color-0-background-color{background-color:var(--ast-global-color-0);}:root .has-ast-global-color-1-color{color:var(--ast-global-color-1);}:root .has-ast-global-color-1-background-color{background-color:var(--ast-global-color-1);}:root .wp-block-button .has-ast-global-color-1-color{color:var(--ast-global-color-1);}:root .wp-block-button .has-ast-global-color-1-background-color{background-color:var(--ast-global-color-1);}:root .has-ast-global-color-2-color{color:var(--ast-global-color-2);}:root .has-ast-global-color-2-background-color{background-color:var(--ast-global-color-2);}:root .wp-block-button .has-ast-global-color-2-color{color:var(--ast-global-color-2);}:root .wp-block-button .has-ast-global-color-2-background-color{background-color:var(--ast-global-color-2);}:root .has-ast-global-color-3-color{color:var(--ast-global-color-3);}:root .has-ast-global-color-3-background-color{background-color:var(--ast-global-color-3);}:root .wp-block-button .has-ast-global-color-3-color{color:var(--ast-global-color-3);}:root .wp-block-button .has-ast-global-color-3-background-color{background-color:var(--ast-global-color-3);}:root .has-ast-global-color-4-color{color:var(--ast-global-color-4);}:root .has-ast-global-color-4-background-color{background-color:var(--ast-global-color-4);}:root .wp-block-button .has-ast-global-color-4-color{color:var(--ast-global-color-4);}:root .wp-block-button .has-ast-global-color-4-background-color{background-color:var(--ast-global-color-4);}:root .has-ast-global-color-5-color{color:var(--ast-global-color-5);}:root .has-ast-global-color-5-background-color{background-color:var(--ast-global-color-5);}:root .wp-block-button .has-ast-global-color-5-color{color:var(--ast-global-color-5);}:root .wp-block-button .has-ast-global-color-5-background-color{background-color:var(--ast-global-color-5);}:root .has-ast-global-color-6-color{color:var(--ast-global-color-6);}:root .has-ast-global-color-6-background-color{background-color:var(--ast-global-color-6);}:root .wp-block-button .has-ast-global-color-6-color{color:var(--ast-global-color-6);}:root .wp-block-button .has-ast-global-color-6-background-color{background-color:var(--ast-global-color-6);}:root .has-ast-global-color-7-color{color:var(--ast-global-color-7);}:root .has-ast-global-color-7-background-color{background-color:var(--ast-global-color-7);}:root .wp-block-button .has-ast-global-color-7-color{color:var(--ast-global-color-7);}:root .wp-block-button .has-ast-global-color-7-background-color{background-color:var(--ast-global-color-7);}:root .has-ast-global-color-8-color{color:var(--ast-global-color-8);}:root .has-ast-global-color-8-background-color{background-color:var(--ast-global-color-8);}:root .wp-block-button .has-ast-global-color-8-color{color:var(--ast-global-color-8);}:root .wp-block-button .has-ast-global-color-8-background-color{background-color:var(--ast-global-color-8);}:root{--ast-global-color-0:#046bd2;--ast-global-color-1:#045cb4;--ast-global-color-2:#1e293b;--ast-global-color-3:#334155;--ast-global-color-4:#fff;--ast-global-color-5:#f0f5fa;--ast-global-color-6:#111;--ast-global-color-7:#d1d5db;--ast-global-color-8:#111;}:root{--ast-border-color:var(--ast-global-color-7);}.ast-archive-entry-banner{-js-display:flex;display:flex;flex-direction:column;justify-content:center;text-align:center;position:relative;background:var(--ast-title-layout-bg);}.ast-archive-entry-banner[data-banner-width-type="custom"]{margin:0 auto;width:100%;}.ast-archive-entry-banner[data-banner-layout="layout-1"]{background:inherit;padding:20px 0;text-align:left;}body.archive .ast-archive-description{max-width:1200px;width:100%;text-align:left;padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em;}body.archive .ast-archive-description .ast-archive-title,body.archive .ast-archive-description .ast-archive-title *{font-weight:600;font-size:32px;font-size:2rem;}body.archive .ast-archive-description > *:not(:last-child){margin-bottom:10px;}@media (max-width:921px){body.archive .ast-archive-description{text-align:left;}}@media (max-width:544px){body.archive .ast-archive-description{text-align:left;}}.ast-breadcrumbs .trail-browse,.ast-breadcrumbs .trail-items,.ast-breadcrumbs .trail-items li{display:inline-block;margin:0;padding:0;border:none;background:inherit;text-indent:0;text-decoration:none;}.ast-breadcrumbs .trail-browse{font-size:inherit;font-style:inherit;font-weight:inherit;color:inherit;}.ast-breadcrumbs .trail-items{list-style:none;}.trail-items li::after{padding:0 .3em;content:"»";}.trail-items li:last-of-type::after{display:none;}h1,.entry-content h1,h2,.entry-content h2,h3,.entry-content h3,h4,.entry-content h4,h5,.entry-content h5,h6,.entry-content h6{color:var(--ast-global-color-2);}.entry-title a{color:var(--ast-global-color-2);}@media (max-width:921px){.ast-builder-grid-row-container.ast-builder-grid-row-tablet-3-firstrow .ast-builder-grid-row > *:first-child,.ast-builder-grid-row-container.ast-builder-grid-row-tablet-3-lastrow .ast-builder-grid-row > *:last-child{grid-column:1/-1;}}@media (max-width:544px){.ast-builder-grid-row-container.ast-builder-grid-row-mobile-3-firstrow .ast-builder-grid-row > *:first-child,.ast-builder-grid-row-container.ast-builder-grid-row-mobile-3-lastrow .ast-builder-grid-row > *:last-child{grid-column:1/-1;}}.ast-builder-layout-element[data-section="title_tagline"]{display:flex;}@media (max-width:921px){.ast-header-break-point .ast-builder-layout-element[data-section="title_tagline"]{display:flex;}}@media (max-width:544px){.ast-header-break-point .ast-builder-layout-element[data-section="title_tagline"]{display:flex;}}.ast-builder-menu-1{font-family:inherit;font-weight:inherit;}.ast-builder-menu-1 .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-1 .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-1 .menu-item:hover > .menu-link,.ast-builder-menu-1 .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-1 .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-1 .menu-item.current-menu-item > .menu-link,.ast-builder-menu-1 .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle,.ast-builder-menu-1 .current-menu-ancestor > .menu-link{color:var(--ast-global-color-1);}.ast-builder-menu-1 .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-1 .sub-menu,.ast-builder-menu-1 .inline-on-mobile .sub-menu{border-top-width:2px;border-bottom-width:0px;border-right-width:0px;border-left-width:0px;border-color:var(--ast-global-color-0);border-style:solid;}.ast-builder-menu-1 .sub-menu .sub-menu{top:-2px;}.ast-builder-menu-1 .main-header-menu > .menu-item > .sub-menu,.ast-builder-menu-1 .main-header-menu > .menu-item > .astra-full-megamenu-wrapper{margin-top:0px;}.ast-desktop .ast-builder-menu-1 .main-header-menu > .menu-item > .sub-menu:before,.ast-desktop .ast-builder-menu-1 .main-header-menu > .menu-item > .astra-full-megamenu-wrapper:before{height:calc(0px + 2px + 5px);}.ast-desktop .ast-builder-menu-1 .menu-item .sub-menu .menu-link{border-style:none;}@media (max-width:921px){.ast-header-break-point .ast-builder-menu-1 .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-1 .inline-on-mobile .menu-item.menu-item-has-children > .ast-menu-toggle{right:-15px;}.ast-builder-menu-1 .menu-item-has-children > .menu-link:after{content:unset;}.ast-builder-menu-1 .main-header-menu > .menu-item > .sub-menu,.ast-builder-menu-1 .main-header-menu > .menu-item > .astra-full-megamenu-wrapper{margin-top:0;}}@media (max-width:544px){.ast-header-break-point .ast-builder-menu-1 .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-1 .main-header-menu > .menu-item > .sub-menu,.ast-builder-menu-1 .main-header-menu > .menu-item > .astra-full-megamenu-wrapper{margin-top:0;}}.ast-builder-menu-1{display:flex;}@media (max-width:921px){.ast-header-break-point .ast-builder-menu-1{display:flex;}}@media (max-width:544px){.ast-header-break-point .ast-builder-menu-1{display:flex;}}.site-below-footer-wrap{padding-top:20px;padding-bottom:20px;}.site-below-footer-wrap[data-section="section-below-footer-builder"]{background-color:var(--ast-global-color-4);min-height:60px;border-style:solid;border-width:0px;border-top-width:1px;border-top-color:var(--ast-global-color-subtle-background,--ast-global-color-7);}.site-below-footer-wrap[data-section="section-below-footer-builder"] .ast-builder-grid-row{max-width:1200px;min-height:60px;margin-left:auto;margin-right:auto;}.site-below-footer-wrap[data-section="section-below-footer-builder"] .ast-builder-grid-row,.site-below-footer-wrap[data-section="section-below-footer-builder"] .site-footer-section{align-items:center;}.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-inline .site-footer-section{display:flex;margin-bottom:0;}.ast-builder-grid-row-full .ast-builder-grid-row{grid-template-columns:1fr;}@media (max-width:921px){.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-tablet-inline .site-footer-section{display:flex;margin-bottom:0;}.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-tablet-stack .site-footer-section{display:block;margin-bottom:10px;}.ast-builder-grid-row-container.ast-builder-grid-row-tablet-full .ast-builder-grid-row{grid-template-columns:1fr;}}@media (max-width:544px){.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-mobile-inline .site-footer-section{display:flex;margin-bottom:0;}.site-below-footer-wrap[data-section="section-below-footer-builder"].ast-footer-row-mobile-stack .site-footer-section{display:block;margin-bottom:10px;}.ast-builder-grid-row-container.ast-builder-grid-row-mobile-full .ast-builder-grid-row{grid-template-columns:1fr;}}.site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}@media (max-width:921px){.ast-header-break-point .site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}}@media (max-width:544px){.ast-header-break-point .site-below-footer-wrap[data-section="section-below-footer-builder"]{display:grid;}}.ast-footer-copyright{text-align:center;}.ast-footer-copyright{color:var(--ast-global-color-3);}@media (max-width:921px){.ast-footer-copyright{text-align:center;}}@media (max-width:544px){.ast-footer-copyright{text-align:center;}}.ast-footer-copyright{font-size:16px;font-size:1rem;}.ast-footer-copyright.ast-builder-layout-element{display:flex;}@media (max-width:921px){.ast-header-break-point .ast-footer-copyright.ast-builder-layout-element{display:flex;}}@media (max-width:544px){.ast-header-break-point .ast-footer-copyright.ast-builder-layout-element{display:flex;}}.footer-widget-area.widget-area.site-footer-focus-item{width:auto;}.ast-footer-row-inline .footer-widget-area.widget-area.site-footer-focus-item{width:100%;}.elementor-posts-container [CLASS*="ast-width-"]{width:100%;}.elementor-template-full-width .ast-container{display:block;}.elementor-screen-only,.screen-reader-text,.screen-reader-text span,.ui-helper-hidden-accessible{top:0 !important;}@media (max-width:544px){.elementor-element .elementor-wc-products .woocommerce[class*="columns-"] ul.products li.product{width:auto;margin:0;}.elementor-element .woocommerce .woocommerce-result-count{float:none;}}.ast-header-break-point .main-header-bar{border-bottom-width:1px;}@media (min-width:922px){.main-header-bar{border-bottom-width:1px;}}.main-header-menu .menu-item,#astra-footer-menu .menu-item,.main-header-bar .ast-masthead-custom-menu-items{-js-display:flex;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-moz-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-orient:vertical;-webkit-box-direction:normal;-webkit-flex-direction:column;-moz-box-orient:vertical;-moz-box-direction:normal;-ms-flex-direction:column;flex-direction:column;}.main-header-menu > .menu-item > .menu-link,#astra-footer-menu > .menu-item > .menu-link{height:100%;-webkit-box-align:center;-webkit-align-items:center;-moz-box-align:center;-ms-flex-align:center;align-items:center;-js-display:flex;display:flex;}.ast-header-break-point .main-navigation ul .menu-item .menu-link .icon-arrow:first-of-type svg{top:.2em;margin-top:0px;margin-left:0px;width:.65em;transform:translate(0,-2px) rotateZ(270deg);}.ast-mobile-popup-content .ast-submenu-expanded > .ast-menu-toggle{transform:rotateX(180deg);overflow-y:auto;}@media (min-width:922px){.ast-builder-menu .main-navigation > ul > li:last-child a{margin-right:0;}}.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container .ast-article-inner.nitro-lazy{background-image:none !important;}@media (max-width:921px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container .ast-article-inner.nitro-lazy{background-image:none !important;}}@media (max-width:544px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container .ast-article-inner.nitro-lazy{background-image:none !important;}}.ast-separate-container .ast-article-single:not(.ast-related-post),.woocommerce.ast-separate-container .ast-woocommerce-container,.ast-separate-container .error-404,.ast-separate-container .no-results,.single.ast-separate-container .site-main .ast-author-meta,.ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper,.ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content,.ast-separate-container .ast-archive-description,.ast-separate-container .comments-area{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container .ast-article-single:not(.ast-related-post).nitro-lazy,.woocommerce.ast-separate-container .ast-woocommerce-container.nitro-lazy,.ast-separate-container .error-404.nitro-lazy,.ast-separate-container .no-results.nitro-lazy,.single.ast-separate-container .site-main .ast-author-meta.nitro-lazy,.ast-separate-container .related-posts-title-wrapper.nitro-lazy,.ast-separate-container .comments-count-wrapper.nitro-lazy,.ast-box-layout.ast-plain-container .site-content.nitro-lazy,.ast-padded-layout.ast-plain-container .site-content.nitro-lazy,.ast-separate-container .ast-archive-description.nitro-lazy,.ast-separate-container .comments-area.nitro-lazy{background-image:none !important;}@media (max-width:921px){.ast-separate-container .ast-article-single:not(.ast-related-post),.woocommerce.ast-separate-container .ast-woocommerce-container,.ast-separate-container .error-404,.ast-separate-container .no-results,.single.ast-separate-container .site-main .ast-author-meta,.ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper,.ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content,.ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container .ast-article-single:not(.ast-related-post).nitro-lazy,.woocommerce.ast-separate-container .ast-woocommerce-container.nitro-lazy,.ast-separate-container .error-404.nitro-lazy,.ast-separate-container .no-results.nitro-lazy,.single.ast-separate-container .site-main .ast-author-meta.nitro-lazy,.ast-separate-container .related-posts-title-wrapper.nitro-lazy,.ast-separate-container .comments-count-wrapper.nitro-lazy,.ast-box-layout.ast-plain-container .site-content.nitro-lazy,.ast-padded-layout.ast-plain-container .site-content.nitro-lazy,.ast-separate-container .ast-archive-description.nitro-lazy{background-image:none !important;}}@media (max-width:544px){.ast-separate-container .ast-article-single:not(.ast-related-post),.woocommerce.ast-separate-container .ast-woocommerce-container,.ast-separate-container .error-404,.ast-separate-container .no-results,.single.ast-separate-container .site-main .ast-author-meta,.ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper,.ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content,.ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container .ast-article-single:not(.ast-related-post).nitro-lazy,.woocommerce.ast-separate-container .ast-woocommerce-container.nitro-lazy,.ast-separate-container .error-404.nitro-lazy,.ast-separate-container .no-results.nitro-lazy,.single.ast-separate-container .site-main .ast-author-meta.nitro-lazy,.ast-separate-container .related-posts-title-wrapper.nitro-lazy,.ast-separate-container .comments-count-wrapper.nitro-lazy,.ast-box-layout.ast-plain-container .site-content.nitro-lazy,.ast-padded-layout.ast-plain-container .site-content.nitro-lazy,.ast-separate-container .ast-archive-description.nitro-lazy{background-image:none !important;}}.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container.ast-two-container #secondary .widget.nitro-lazy{background-image:none !important;}@media (max-width:921px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container.ast-two-container #secondary .widget.nitro-lazy{background-image:none !important;}}@media (max-width:544px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-4);background-image:none;}.ast-separate-container.ast-two-container #secondary .widget.nitro-lazy{background-image:none !important;}}.ast-plain-container,.ast-page-builder-template{background-color:var(--ast-global-color-4);background-image:none;}.ast-plain-container.nitro-lazy,.ast-page-builder-template.nitro-lazy{background-image:none !important;}@media (max-width:921px){.ast-plain-container,.ast-page-builder-template{background-color:var(--ast-global-color-4);background-image:none;}.ast-plain-container.nitro-lazy,.ast-page-builder-template.nitro-lazy{background-image:none !important;}}@media (max-width:544px){.ast-plain-container,.ast-page-builder-template{background-color:var(--ast-global-color-4);background-image:none;}.ast-plain-container.nitro-lazy,.ast-page-builder-template.nitro-lazy{background-image:none !important;}}#ast-scroll-top{display:none;position:fixed;text-align:center;cursor:pointer;z-index:99;width:2.1em;height:2.1em;line-height:2.1;color:#fff;border-radius:2px;content:"";outline:inherit;}@media (min-width: 769px){#ast-scroll-top{content:"769";}}#ast-scroll-top .ast-icon.icon-arrow svg{margin-left:0px;vertical-align:middle;transform:translate(0,-20%) rotate(180deg);width:1.6em;}.ast-scroll-to-top-right{right:30px;bottom:30px;}.ast-scroll-to-top-left{left:30px;bottom:30px;}#ast-scroll-top{background-color:var(--ast-global-color-0);font-size:15px;}@media (max-width:921px){#ast-scroll-top .ast-icon.icon-arrow svg{width:1em;}}.ast-mobile-header-content > *,.ast-desktop-header-content > *{padding:10px 0;height:auto;}.ast-mobile-header-content > *:first-child,.ast-desktop-header-content > *:first-child{padding-top:10px;}.ast-mobile-header-content > .ast-builder-menu,.ast-desktop-header-content > .ast-builder-menu{padding-top:0;}.ast-mobile-header-content > *:last-child,.ast-desktop-header-content > *:last-child{padding-bottom:0;}.ast-mobile-header-content .ast-search-menu-icon.ast-inline-search label,.ast-desktop-header-content .ast-search-menu-icon.ast-inline-search label{width:100%;}.ast-desktop-header-content .main-header-bar-navigation .ast-submenu-expanded > .ast-menu-toggle::before{transform:rotateX(180deg);}#ast-desktop-header .ast-desktop-header-content,.ast-mobile-header-content .ast-search-icon,.ast-desktop-header-content .ast-search-icon,.ast-mobile-header-wrap .ast-mobile-header-content,.ast-main-header-nav-open.ast-popup-nav-open .ast-mobile-header-wrap .ast-mobile-header-content,.ast-main-header-nav-open.ast-popup-nav-open .ast-desktop-header-content{display:none;}.ast-main-header-nav-open.ast-header-break-point #ast-desktop-header .ast-desktop-header-content,.ast-main-header-nav-open.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content{display:block;}.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-up > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-up > .menu-item .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-down > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-slide-down > .menu-item .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-fade > .menu-item > .sub-menu,.ast-desktop .ast-desktop-header-content .astra-menu-animation-fade > .menu-item .menu-item > .sub-menu{opacity:1;visibility:visible;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation{width:unset;margin:unset;}.ast-mobile-header-content.content-align-flex-end .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle,.ast-desktop-header-content.content-align-flex-end .main-header-bar-navigation .menu-item-has-children > .ast-menu-toggle{left:calc(20px - .907em);right:auto;}.ast-mobile-header-content .ast-search-menu-icon,.ast-mobile-header-content .ast-search-menu-icon.slide-search,.ast-desktop-header-content .ast-search-menu-icon,.ast-desktop-header-content .ast-search-menu-icon.slide-search{width:100%;position:relative;display:block;right:auto;transform:none;}.ast-mobile-header-content .ast-search-menu-icon.slide-search .search-form,.ast-mobile-header-content .ast-search-menu-icon .search-form,.ast-desktop-header-content .ast-search-menu-icon.slide-search .search-form,.ast-desktop-header-content .ast-search-menu-icon .search-form{right:0;visibility:visible;opacity:1;position:relative;top:auto;transform:none;padding:0;display:block;overflow:hidden;}.ast-mobile-header-content .ast-search-menu-icon.ast-inline-search .search-field,.ast-mobile-header-content .ast-search-menu-icon .search-field,.ast-desktop-header-content .ast-search-menu-icon.ast-inline-search .search-field,.ast-desktop-header-content .ast-search-menu-icon .search-field{width:100%;padding-right:5.5em;}.ast-mobile-header-content .ast-search-menu-icon .search-submit,.ast-desktop-header-content .ast-search-menu-icon .search-submit{display:block;position:absolute;height:100%;top:0;right:0;padding:0 1em;border-radius:0;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation ul .sub-menu .menu-link{padding-left:30px;}.ast-hfb-header.ast-default-menu-enable.ast-header-break-point .ast-mobile-header-wrap .ast-mobile-header-content .main-header-bar-navigation .sub-menu .menu-item .menu-item .menu-link{padding-left:40px;}.ast-mobile-popup-drawer.active .ast-mobile-popup-inner{background-color:#fff;}.ast-mobile-header-wrap .ast-mobile-header-content,.ast-desktop-header-content{background-color:#fff;}.ast-mobile-popup-content > *,.ast-mobile-header-content > *,.ast-desktop-popup-content > *,.ast-desktop-header-content > *{padding-top:0px;padding-bottom:0px;}.content-align-flex-start .ast-builder-layout-element{justify-content:flex-start;}.content-align-flex-start .main-header-menu{text-align:left;}.ast-desktop-header-content,.ast-mobile-header-content{position:absolute;width:100%;}.ast-mobile-popup-drawer.active .menu-toggle-close{color:#3a3a3a;}.ast-mobile-header-wrap .ast-primary-header-bar,.ast-primary-header-bar .site-primary-header-wrap{min-height:80px;}.ast-desktop .ast-primary-header-bar .main-header-menu > .menu-item{line-height:80px;}.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-primary-header-bar,.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-below-header-bar,.ast-header-break-point #masthead .ast-mobile-header-wrap .ast-above-header-bar{padding-left:20px;padding-right:20px;}.ast-header-break-point .ast-primary-header-bar{border-bottom-width:1px;border-bottom-color:var(--ast-global-color-subtle-background,--ast-global-color-7);border-bottom-style:solid;}@media (min-width:922px){.ast-primary-header-bar{border-bottom-width:1px;border-bottom-color:var(--ast-global-color-subtle-background,--ast-global-color-7);border-bottom-style:solid;}}.ast-primary-header-bar{background-color:var(--ast-global-color-primary,--ast-global-color-4);}.ast-primary-header-bar{display:block;}@media (max-width:921px){.ast-header-break-point .ast-primary-header-bar{display:grid;}}@media (max-width:544px){.ast-header-break-point .ast-primary-header-bar{display:grid;}}[data-section="section-header-mobile-trigger"] .ast-button-wrap .ast-mobile-menu-trigger-minimal{color:var(--ast-global-color-0);border:none;background:transparent;}[data-section="section-header-mobile-trigger"] .ast-button-wrap .mobile-menu-toggle-icon .ast-mobile-svg{width:20px;height:20px;fill:var(--ast-global-color-0);}[data-section="section-header-mobile-trigger"] .ast-button-wrap .mobile-menu-wrap .mobile-menu{color:var(--ast-global-color-0);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item:hover > .menu-link,.ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .menu-item:hover > .menu-link,.ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .menu-link,.ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle,.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .menu-link,.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-mobile .main-navigation .menu-item-has-children > .menu-link:after{content:unset;}.ast-hfb-header .ast-builder-menu-mobile .main-header-menu,.ast-hfb-header .ast-builder-menu-mobile .main-navigation .menu-item .menu-link,.ast-hfb-header .ast-builder-menu-mobile .main-navigation .menu-item .sub-menu .menu-link{border-style:none;}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}@media (max-width:921px){.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .menu-link{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item > .ast-menu-toggle{color:var(--ast-global-color-3);}.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-item:hover > .menu-link,.ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);background:var(--ast-global-color-5);}.ast-builder-menu-mobile .main-navigation .menu-item:hover > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .menu-link,.ast-builder-menu-mobile .main-navigation .inline-on-mobile .menu-item.current-menu-item > .ast-menu-toggle,.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .menu-link,.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-ancestor > .ast-menu-toggle{color:var(--ast-global-color-1);background:var(--ast-global-color-5);}.ast-builder-menu-mobile .main-navigation .menu-item.current-menu-item > .ast-menu-toggle{color:var(--ast-global-color-1);}.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}.ast-builder-menu-mobile .main-navigation .menu-item-has-children > .menu-link:after{content:unset;}.ast-builder-menu-mobile .main-navigation .main-header-menu,.ast-builder-menu-mobile .main-navigation .main-header-menu .menu-link,.ast-builder-menu-mobile .main-navigation .main-header-menu .sub-menu{background-color:var(--ast-global-color-4);}}@media (max-width:544px){.ast-builder-menu-mobile .main-navigation .menu-item.menu-item-has-children > .ast-menu-toggle{top:0;}}.ast-builder-menu-mobile .main-navigation{display:block;}@media (max-width:921px){.ast-header-break-point .ast-builder-menu-mobile .main-navigation{display:block;}}@media (max-width:544px){.ast-header-break-point .ast-builder-menu-mobile .main-navigation{display:block;}}:root{--e-global-color-astglobalcolor0:#046bd2;--e-global-color-astglobalcolor1:#045cb4;--e-global-color-astglobalcolor2:#1e293b;--e-global-color-astglobalcolor3:#334155;--e-global-color-astglobalcolor4:#fff;--e-global-color-astglobalcolor5:#f0f5fa;--e-global-color-astglobalcolor6:#111;--e-global-color-astglobalcolor7:#d1d5db;--e-global-color-astglobalcolor8:#111;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--ast-global-color-0:var(--ast-global-color-0);--wp--preset--color--ast-global-color-1:var(--ast-global-color-1);--wp--preset--color--ast-global-color-2:var(--ast-global-color-2);--wp--preset--color--ast-global-color-3:var(--ast-global-color-3);--wp--preset--color--ast-global-color-4:var(--ast-global-color-4);--wp--preset--color--ast-global-color-5:var(--ast-global-color-5);--wp--preset--color--ast-global-color-6:var(--ast-global-color-6);--wp--preset--color--ast-global-color-7:var(--ast-global-color-7);--wp--preset--color--ast-global-color-8:var(--ast-global-color-8);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:root{--wp--style--global--content-size:var(--wp--custom--ast-content-width-size);--wp--style--global--wide-size:var(--wp--custom--ast-wide-width-size);}:where(body){margin:0;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}:where(.wp-site-blocks) > *{margin-block-start:24px;margin-block-end:0;}:where(.wp-site-blocks) > :first-child{margin-block-start:0;}:where(.wp-site-blocks) > :last-child{margin-block-end:0;}:root{--wp--style--block-gap:24px;}:root :where(.is-layout-flow) > :first-child{margin-block-start:0;}:root :where(.is-layout-flow) > :last-child{margin-block-end:0;}:root :where(.is-layout-flow) > *{margin-block-start:24px;margin-block-end:0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start:0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end:0;}:root :where(.is-layout-constrained) > *{margin-block-start:24px;margin-block-end:0;}:root :where(.is-layout-flex){gap:24px;}:root :where(.is-layout-grid){gap:24px;}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}body{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}a:where(:not(.wp-element-button)){text-decoration:none;}:root :where(.wp-element-button,.wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-color{color:var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-color{color:var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-color{color:var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-color{color:var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-color{color:var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-color{color:var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-color{color:var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-color{color:var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-color{color:var(--wp--preset--color--ast-global-color-8) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-background-color{background-color:var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-background-color{background-color:var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-background-color{background-color:var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-background-color{background-color:var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-background-color{background-color:var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-background-color{background-color:var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-background-color{background-color:var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-background-color{background-color:var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-background-color{background-color:var(--wp--preset--color--ast-global-color-8) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-ast-global-color-0-border-color{border-color:var(--wp--preset--color--ast-global-color-0) !important;}.has-ast-global-color-1-border-color{border-color:var(--wp--preset--color--ast-global-color-1) !important;}.has-ast-global-color-2-border-color{border-color:var(--wp--preset--color--ast-global-color-2) !important;}.has-ast-global-color-3-border-color{border-color:var(--wp--preset--color--ast-global-color-3) !important;}.has-ast-global-color-4-border-color{border-color:var(--wp--preset--color--ast-global-color-4) !important;}.has-ast-global-color-5-border-color{border-color:var(--wp--preset--color--ast-global-color-5) !important;}.has-ast-global-color-6-border-color{border-color:var(--wp--preset--color--ast-global-color-6) !important;}.has-ast-global-color-7-border-color{border-color:var(--wp--preset--color--ast-global-color-7) !important;}.has-ast-global-color-8-border-color{border-color:var(--wp--preset--color--ast-global-color-8) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}

Marketing Strategies

Inside Coca-Cola’s Marketing Strategy in Japan: Cultural Tactics, Digital Innovation & Vending Machine Power

Join Our Newsletter

Tools

Categories